If
you’re reading this, then it is likely you have searched online for cheap
exhibition stands. It is possible you are looking for a roller-banner for under
£100, or a pop-up display that won’t break the £500 mark. You might even be looking
for a custom build solution that will hit your budget of £2,000. If you can
relate to any of these, then you now have two options. Click away and continue
your search, or read on and discover why buying cheap really does mean buying
twice.
It’s
the equivalent of buying a car. You can either buy an old banger for £500 that
will last you two years or you can buy one for £5,000 that will last you ten
years. The old banger is likely to cause you numerous problems, need several
repairs and could cost you double the amount of the car before it eventually
decides to burn out. The £5,000 car may not be a £50,000 sports car, but it
will last much longer than the old banger, will need minimal work, and will
come with a guarantee that will give you piece of mind.
The same goes for exhibition displays.
A prospect
told me this week that he had decided to go ahead with a number of cheap roller
banners instead of our premium quality units. The reason was, and I quote, “they’ll probably just end up dumped in a
car park in a couple of years anyway.”
Let that sink
in.
In an era of
recycling, conservation and sustainability, where waste management has become
one of the biggest issues in our society, this prospect would rather spend his
money on a poor quality graphic with a weak unit that he will throw away, than
a high quality graphic, sustainable unit with a lifetime guarantee.
If
you agree with his decision, then you may want to look away now. If you don’t,
then this might just be for you.
 |
| Guardian Display Mediascreen Budget Roller Banner |
Choosing
the right exhibition stand is an important decision. This stand will display
your company logo, your brand image and your marketing campaign. This display
will either attract potential business to your stand, or repel it. If you are a
Marketing or Events Manager who is in charge of purchasing a display, you need
to be aware that this display will reflect your company image. If you believe
that your company is only worth a cheap, dismal graphic printed on Tesco brand
toilet paper with a framework that could be blown over my a slight breeze, then
that is exactly how your clients will see it.
No
ifs, no buts, no maybes.
A
poor quality stand will not stand the test of time, it will fail and it will
only cause more stress and hassle whilst giving you a weak marketing tool in
the process. The reason the stand is so cheap is because it is made cheap. It’s
not a bargain; it’s a complete rip off because you end up spending more money
in the long term.
There are,
however, bargains out there.
There are a host of re-usable,
sustainable, and durable exhibition displays on the market. There are companies
that care about their company image as much as you should care about yours. There
are companies that believe they only look good if you look good. Here at Guardian Display, we offer lifetime
guarantees on nearly all of our products, we take time and care to find the
right solution to hit any budget. Whether you are in a shell scheme or a space
only, we will discuss ideas with you, produce 3D Visual presentations and visit
you at your offices to make sure you get the very best from your exhibitions.
The
bargain is that you will never need another exhibition stand. If you invest
into a system that is limitless in its possibilities, you can build your
display, add bespoke items and portray your company branding professionally,
creatively, and most importantly, sustainable.
Even if it isn’t the £50,000 sports car, it’ll still drive like one.
Thank you for reading.
To find out more about how
Guardian Display can help you with your event requirements, please do not
hesitate to contact us. You can email us at info@gdisplay.co.uk
or call us on 01702 662111. We’d love to hear from you.
