Exhibitions are about engagement and connecting with people. For most people it’s a great way to do business, you will always get those who are just there to get out the office and try and collect as many freebies as possible, but for a large percentage they attend because they have a particular need that needs to be fulfilled.
Exhibitions can be an overwhelming place with hundreds of
stands and thousands of people, which is why it’s important that after the
aisles have been walked and stand’s
visited, it’s your stand that sticks in people's
mind.
Maya Angelou the poet and author once said “people will
forget the things you say, they will forget the things you do, but they will
never forget how you made them feel”. This is never truer as in relation to
exhibitions. Being attractive to the eye
is key, the use of large images and bright colours are a must. The use of
technology on stands is now becoming very important when in engaging with
visitors, using large-scale screens to
run movies or showreels is a good way to
communicate your message, humans are naturally drawn towards moving
images.
The use of games is a fun way to interact with people, along
with a way to retain people on the stand
and create a real buzz at the show. These interactive games, in turn, will then make your stand stick in people’s minds
when they are back at the office wading through mountains of bags and
brochures.
Utilising items like
tablet’s and tablet holders can be a simple
way for people to fill out surveys and capture people’s data. Getting your
message across to people in an easy, quick and concise way is key to etching
your company into people’s memory.
Making sure that staff manning the stand are smart,
attentive and friendly is of utmost
importance, they are representatives of your brand and its key for them to
build a connection.
Most of all exhibitions should be fun! If you portray a real
human side to your business through your exhibition stand, it’ll be you that
people remember.
