The BNC Show Review

It was a long, but ultimately rewarding day for Guardian Display’s exhibiting team of Anthony Booty and Gavin Kain at The BNC Show this week. A day full of meeting, greeting, dice rolling and business card exchanging proved a fruitful endeavour as attendees queued up to play the Guardian Display casino game.

Marketing & Events personnel from across the UK gave it their best shot as they tried to roll all three dice with the GDisplay logo facing up. Over one-hundred and fifty people tried to no avail as the day ended without a winner, but if you don’t buy a ticket, you won’t win the raffle and so we’ll be picking a winner at random to take home our prize.

The day started with our very own Build Technician Brad Gordon rolling all three dices facing up before the show even started! Unfortunately the feat was not to be repeated by anyone else that day, but the true highlight of our stand overshadowed the disappointment of defeat.

We are always imploring our clients to make the most of their stand space, and even a 1X1 metre square can be decorated brilliantly- as we’ve shown here. All we used was a light box with acrylic graphics to provide a high-impact translucent display explaining our business simply and effectively.  This was accompanied by our gamification on top of one of our branded counters as well as stylish table with an iPad full of our previous work. Finally, we supplied visitors with a goody bag filled with our brand new brochures, newsletter and a branded company pen. 

We wanted to show just how much marketing is possible from such a small space, and making the most of the key aspects of exhibiting is what we’re all about. Graphics, gamification, literature, and interactive engagement were all provided in just a small box, so imagine what you can achieve with us in a full sized stand space?

To find out how we can make the most of your space, contact us on 01702 662111 or send an email to info@gdisplay.co.uk

Gamification

It’s the word that has been buzzing around the exhibition industry for the last couple of years, but what does it mean?

Well, “gamification” is the use of gaming mechanisms in order to attract potential clients.  The digital age has provided businesses with more marketing tools than they ever thought possible. Projectors, laptops, iPads and television screens are becoming increasingly popular amongst exhibitors, as the competition for attracting potential business heats up.

The use of games at trade shows is showing a particular increase in the last few years, and has a variety of benefits. Human beings by nature love interacting, especially those in sales and marketing. These are the movers and shakers of our society, the people who keep the cogs of business turning. These are the innovators whose interest an exhibitor needs to garner in order to be successful. People are excited by new products, new ways to interact, and they love fresh ideas.

 Games are an excellent way to attract this interest because they not only evoke a challenge, they are non-threatening and non-invasive. They can also be funny and entertaining, meaning that you’ve already broken the ice before you’ve even started talking to the client. It will make them feel relaxed, at ease with you, because they now see your company as fun and interesting. Automatically they will now want to know what it is you do, and what you can offer. This gives you the opportunity to talk about your products or services to someone who is now focussed, interested and invested. This is exactly the type of person you want to make your sales pitch to.

Instead of boring your clients to death with a five minute sales pitch that you’ve been rehearsing in the bathroom mirror, be the human embodiment of gamification. Be relaxed, entertaining, funny and most importantly; interesting. Use this new technology to its full potential, employ it on iPad stands or even have your own bespoke game built. It is an excellent way of attracting clients, and an easy conversation starter.

And if that fails, give them free alcohol.

Thanks for reading!

To find out how Guardian Display can help you make the most of gamification, e-mail us at info@gdisplay.co.uk or call us on 01702 662111.