The Restaurant Show 2016

Now in it's 29th year this renowned, unique trade event is designed to provide ideas and networking opportunities to those owning, operating and working in restaurants, hotels, catering companies, cafes and leisure establishments across the UK.

Over 450 exhibitors were in attendance showing everything from food and drink through to EPOS and furniture. We had 2 clients this year using our Versaform Flex system.

 

 

Bookatable

 

 

Bookatable provides real-time reservation services for 13,000 restaurants across 12 countries. Diners can also make bookings via Bookatable’s consumer-facing websites.

 

The flexibility of this modular display stand, gives the client great scope to be able to use it at a variety of exhibition space and trade show events.

 

 Givex 

 

 

Givex proven platform is providing the tools that drive customer engagement and accelerate operational efficiency for our clients, while generating the valuable and actionable data that is crucial to maintain a competitive advantage in today's fast moving economy.

 

This is Givex second outing with their portable exhibition stand and the second exhibition space the system has adapted to.

 

If you have a busy event schedule and you would like to know how Versaform Flex could help, then please contact us on 01702 662111.

Flexible Stands for an Inflexible budget

The recession is behind us, but the effects still remain. Many companies are still finding their feet again, and budgets for exhibitions and events are limited. There are many ways a company can combat a temporary lack of funds. They can go for the cheap, unreliable option that will last them a few months before breaking, without having a budget left for their remaining shows, or they can find an avenue that will solve their problem on a temporary basis, but still put them in a good position for the future.

Here at Guardian Display, we understand that quality doesn’t come cheap, but there are loopholes in every rule. We need our service to be as flexible as our displays in order to meet the requirements of different clients at different companies with different needs. In the spirit of this, we are now offering our exclusive Versaform Flex system as a hire option.

Instead of purchasing both hardware and graphics for the most flexible display system on the market, you can simply purchase the graphics and hire the framework for just a small installation fee. This means that you can still have all of the benefits of Versaform Flex, but on a limited budget. Investing in the system is still the most cost-effective way of saving money in the long term, but hiring now and buying later will provide you with both a temporary option and a long term solution.

Whether you’ve got 1 or 50 shows, the Versaform Flex will provide you with an option for all of them, big or small. Flexible displays, flexible service, and flexible options. Versaform Flex and Guardian Display go hand in hand with flexibility, so have no fear, even if your budget is restricted, your options are not.

We are constantly thinking of new ways to improve our service and give our clients plenty of options to choose from, so whatever you need from your exhibition stand, we’ll find a way to make it happen.

Thank you for reading!

10% off Versaform Flex!

 Have you got an old pop-up display that you want to see the back of? Are the graphics looking worse for wear or do you just need a change? Well, send us your old 3x3 or 4x3 pop-up displays and we’ll give you 10% off of the most flexible display system on the market right now!

Guardian Display has always aimed to protect the environment with our displays, using hard-wearing materials and focusing on sustainability and reusability. Now you can be a part of that, and we will reward you for it! This could mean savings of anywhere between £100- £1000 on your next exhibition!

The Versaform Flex system is growing in popularity as clients are realising its potential for reusability in ANY stand space, get your hands on one of your own and trade in that one trick pony (or donkey) pop-up.

For more information on our Versaform Flex system and trading in your old pop-ups, send us an email at info@gdisplay.co.uk or call us on 01702 662111.

Cheap Exhibition Stands

 If you’re reading this, then it is likely you have searched online for cheap exhibition stands. It is possible you are looking for a roller-banner for under £100, or a pop-up display that won’t break the £500 mark. You might even be looking for a custom build solution that will hit your budget of £2,000. If you can relate to any of these, then you now have two options. Click away and continue your search, or read on and discover why buying cheap really does mean buying twice.

 It’s the equivalent of buying a car. You can either buy an old banger for £500 that will last you two years or you can buy one for £5,000 that will last you ten years. The old banger is likely to cause you numerous problems, need several repairs and could cost you double the amount of the car before it eventually decides to burn out. The £5,000 car may not be a £50,000 sports car, but it will last much longer than the old banger, will need minimal work, and will come with a guarantee that will give you piece of mind.

The same goes for exhibition displays.

A prospect told me this week that he had decided to go ahead with a number of cheap roller banners instead of our premium quality units. The reason was, and I quote, “they’ll probably just end up dumped in a car park in a couple of years anyway.”

Let that sink in.

In an era of recycling, conservation and sustainability, where waste management has become one of the biggest issues in our society, this prospect would rather spend his money on a poor quality graphic with a weak unit that he will throw away, than a high quality graphic, sustainable unit with a lifetime guarantee.

If you agree with his decision, then you may want to look away now. If you don’t, then this might just be for you.

       Guardian Display Mediascreen                                                                   Budget Roller Banner

 
Choosing the right exhibition stand is an important decision. This stand will display your company logo, your brand image and your marketing campaign. This display will either attract potential business to your stand, or repel it. If you are a Marketing or Events Manager who is in charge of purchasing a display, you need to be aware that this display will reflect your company image. If you believe that your company is only worth a cheap, dismal graphic printed on Tesco brand toilet paper with a framework that could be blown over my a slight breeze, then that is exactly how your clients will see it.

No ifs, no buts, no maybes.

A poor quality stand will not stand the test of time, it will fail and it will only cause more stress and hassle whilst giving you a weak marketing tool in the process. The reason the stand is so cheap is because it is made cheap. It’s not a bargain; it’s a complete rip off because you end up spending more money in the long term.

There are, however, bargains out there.

There are a host of re-usable, sustainable, and durable exhibition displays on the market. There are companies that care about their company image as much as you should care about yours. There are companies that believe they only look good if you look good.  Here at Guardian Display, we offer lifetime guarantees on nearly all of our products, we take time and care to find the right solution to hit any budget. Whether you are in a shell scheme or a space only, we will discuss ideas with you, produce 3D Visual presentations and visit you at your offices to make sure you get the very best from your exhibitions.

The bargain is that you will never need another exhibition stand. If you invest into a system that is limitless in its possibilities, you can build your display, add bespoke items and portray your company branding professionally, creatively, and most importantly, sustainable.

Even if it isn’t the £50,000 sports car, it’ll still drive like one.

Thank you for reading.

To find out more about how Guardian Display can help you with your event requirements, please do not hesitate to contact us. You can email us at info@gdisplay.co.uk or call us on 01702 662111. We’d love to hear from you. 

Gamification

It’s the word that has been buzzing around the exhibition industry for the last couple of years, but what does it mean?

Well, “gamification” is the use of gaming mechanisms in order to attract potential clients.  The digital age has provided businesses with more marketing tools than they ever thought possible. Projectors, laptops, iPads and television screens are becoming increasingly popular amongst exhibitors, as the competition for attracting potential business heats up.

The use of games at trade shows is showing a particular increase in the last few years, and has a variety of benefits. Human beings by nature love interacting, especially those in sales and marketing. These are the movers and shakers of our society, the people who keep the cogs of business turning. These are the innovators whose interest an exhibitor needs to garner in order to be successful. People are excited by new products, new ways to interact, and they love fresh ideas.

 Games are an excellent way to attract this interest because they not only evoke a challenge, they are non-threatening and non-invasive. They can also be funny and entertaining, meaning that you’ve already broken the ice before you’ve even started talking to the client. It will make them feel relaxed, at ease with you, because they now see your company as fun and interesting. Automatically they will now want to know what it is you do, and what you can offer. This gives you the opportunity to talk about your products or services to someone who is now focussed, interested and invested. This is exactly the type of person you want to make your sales pitch to.

Instead of boring your clients to death with a five minute sales pitch that you’ve been rehearsing in the bathroom mirror, be the human embodiment of gamification. Be relaxed, entertaining, funny and most importantly; interesting. Use this new technology to its full potential, employ it on iPad stands or even have your own bespoke game built. It is an excellent way of attracting clients, and an easy conversation starter.

And if that fails, give them free alcohol.

Thanks for reading!

To find out how Guardian Display can help you make the most of gamification, e-mail us at info@gdisplay.co.uk or call us on 01702 662111.

Launch of the new Versaform website

The Guardian display web team have been working tirelessly over the past few weeks, to launch the brand new Versaform website, and we're all quite proud of it..

The Versaform family contains, Flex, Build and Titanium.

 "Adapt to your Enviroment" is the adopted strapline and this could never be more true.

Being modular exhibition systems, Versaform systems give you an almost unlimited potential to expand and contract your brand messages at will.

Ultimate versatility in any space as you decide what size and shape your display becomes when you find yourself in a tight spot - literally.

With many add-ons and integrated accessories; tables, podiums, shelving and screen mounts, you can build a unified and seamless media show or point of sale attraction.

Rest assured of the quality too as all our hardware is designed and manufactured in the UK and comes with a lifetime guarantee.

Please click on this link to view the new website.

If you would like more information on the Versaform range of stands, please contact us