Time waits for no man!

At Guardian Display, there is a reason we always describe our stand fitters as “dedicated.” On October 23rd, two of the GDisplay A-team set-off on a twenty-hour working day in order to give our clients an outstanding level of service.

After an eye-rubbing 5am start, the team were at The Royal Society to install a five-module Versaform Flex for Laing O’Rourke at the Construction News Summit for 7am. After quickly and professionally completing their first task, they trawled through the London rush to install another Flex with a flooring system and 40” TV at Olympia for the Investor Show for our client London South East.

After taking a brief respite, the boys were back to The Royal Society to breakdown the stand at 4pm, and immediately took the stand to The Leadenhall Building for Laing O’Rourke’s evening event at 8pm. By 11pm it was time to breakdown the stand and finally head out of London and back to Essex after what had been a frantic, but ultimately rewarding day.

Making a Meal of It

The Square Meal show has become somewhat of an annual tradition for Guardian Display in recent years. The venue & events show at Old Billingsgate plays host to an all-star cast of some of the biggest players in the industry, and once again the G Display A-Team were on hand to dish out a feast of exhibition stands . Long-standing clients The IET and Searcy’s: The Gherkin were joined this year by Searcy’s: 30 Euston Square and Middle Temple Hall for what turned out to be a busy and exciting event. 

The highlight of the show was undoubtedly The IET’s Versaform Build structure, which featured a colossal 75” television screen that delivered the focal point for their marketing campaign. The main promotion point of the stand was The IET’s thirty-million pound refurbishment of the famous Savoy Place, and their integrated television gave them an impactful tool to launch their brand-new corporate video. The video gave visitors a detailed CGI fly-through of the new building, which helped to build anticipation and interest in what is surely going to be one of the most exclusive venues in the country. 

The IET reused 90% of the framework they already owned, and thus dramatically reduced their costs for this show. After investing into new graphics, Flux furniture, bespoke beams and other services, they spent just £15,000 and received a three and a half metre build that covered a 7x2m space. The stand was a huge success, and due to the IET’s investment into Versaform Build, they can spend their budget on polishing their sales strategies and refreshing their campaign each year, rather than wasting thousands on renting MDF walls and the extortionate labour costs associated with stand contractors.

Searcy’s: The Gherkin were also back at Square Meal reusing their framework and graphics, combining the Versaform Flex and Shell Clad displays that they already owned. The company’s previous successes lead to another Searcy’s company, 30 Euston Square investing into an identical system complete with TV screen, table attachment and brochure rack. If it isn’t broken, then why try and fix it? Not only does this give Searcy’s brand consistency at the show, the vibrant graphics and different colour schemes help to highlight the distinct benefits of each venue, whilst also providing them with an excellent combination of unity and individuality.

 

Finally, Middle Temple Hall completed the Versaform-themed show with a four-module Versaform Flex. Their simple, but eloquently designed graphics boasted the venue’s rich history and tradition, whilst the system provides them with complete functionality and flexibility so that they can use the stand at a variety of future events. The framework was delivered in a counter-conversion case complete with wooden table top to match the theme of the design, and a graphic wrap so that there was no need for any type of storage space. 

Square Meal was once again a huge success for all involved, and the Guardian Display team are proud to consistently deliver high-quality products and services to anyone attending the show. We hope to be back again next year with even more venues getting the most out of their exhibition displays. To find out how we can help your company at Square Meal or any other show that you’re attending, you can get in touch via email at info@gdisplay.co.uk or call us on 01702 662111.

-Thanks for Reading!

Tomy Chuggington Playzone Campaign

 

Thinking outside of the box has become a necessity for all businesses hoping to stand a chance in a competitive market. When it comes down to it, sales is simply finding the best solution to a problem, but to be a successful business, you need to find solutions to a range of problems for an infinite amount of individual needs. The best answers are usually the simplest, but finding these answers often involves creative thinking and versatile materials. So when Tomy asked Guardian Display if we could produce a transportable, multi-purpose event stand that could be toured across the country, the answer was of course, yes.

We took the time to discuss the client’s needs and fully understand their campaign and branding before advising them on potential options. It was after these key consultations that we provided them with a visual rendering of their brief. The client wanted to promote their Chuggington brand by building a small play area in shopping centres which would then be toured across the country.

Using our range of adaptable exhibition and display materials, our dedicated design studio produced a visualisation that involved our MediaFabric and Versaform Build displays as well as Foamex cut-outs and bespoke barriers. The versatility of our display systems allowed us to create a custom-looking stand that was transportable, tool-free, self-assembly and reusable. This means that the client was able to take full ownership of every aspect of the stand, so they can use it and become self-sufficient at a variety of different locations without having to pay expensive rates for bespoke builds and the huge installation fees that accompany them.

We created the graphic backdrop using a 5x3 MediaFabric display, which incorporates a collapsible framework that can be set-up in seconds, and a premium quality fabric panel that attaches via Velcro. The archway was made using our Versaform Build modular system which required 360 degree graphic coverage, and a Foamex cut-out for the “Chuggington” logo. Finally, we provided café barriers with a hanging graphic to complete an enclosed area that didn’t block the visitor’s viewpoint, which gave the stand an important combination of a colourful and open space that also provided safety and security.