If you’ve exhibited your business before, or you’ve attended trade events in the past, you’ll probably be familiar with the term “shell scheme” – a modular system with walls that defines each company’s exhibition space at the event.
Now it has to be said that a shell scheme in its natural state doesn’t exactly inspire. If you were visiting a trade event, would this basic shell scheme below tempt you to wander over? (Let’s assume your feet aren’t aching and you don’t need somewhere to sit down – fast!).
Now compare it with this lively stand, primed to catch your eye with lively graphics and plenty of colour.
Though none of us dress exactly like Gok Wan, our team at Guardian Exhibition & Display are shell scheme makeover specialists. We’ll help breathe colour, life and energy into your exhibition space, with a creative and professional on-brand stand that visitors won’t be able to ignore.
We’re pretty generous with our knowledge, too – so if you’re looking for tips on how to make your shell scheme sparkle, look no further!
Cover up those boring walls
We’re sorry to tell you this, but half-heartedly Velcro-ing a few posters just isn’t going to cut it.
In a crowded exhibition hall, you’ll only have seconds to make your first impression. A flexible stand solution allows you to do just that, filling your entire space with much-needed colour and interest.
Better still, as flexibility is the name of the game, Versaform stands can be reshaped to fit any space, and your graphics re-used for later events – meaning plenty more people will have the opportunity to be enthralled by your brand!
Don’t be afraid to get creative
Imaginative graphics demand attention. Don’t worry if you’re not artistically inclined, as our design team come fully equipped with some great ideas to get you started.
Alternatively, how about arranging an old-school creative session with your team? Book a meeting room, grab some paper and pens and let your imaginations loose!
Fill your space completely
Just as 1950s housewives were encouraged never to leave the house without their ‘face’ on, don’t let anyone see your shell scheme in its natural state.
Let’s not forget that your company is going to be judged – most of the time completely unconsciously – on how it looks as people stroll past. You want them to stop in wonder, not because they’ve spotted something that doesn’t seem quite right.
Not only that, you’ve probably spent quite a lot of hard-earned profit on that precious floor space – so doesn’t it make sense to make the most of it?
Encourage visitor interaction
Trust us, good coffee and comfy seating are always a great start!
You can also remove any fascia boards and corner posts to create a feeling of openness – and of course, always make sure there are no obstructions in people’s way as they approach you.
Give your team a makeover, too!
We’re not talking tassels and sequins (unless that’s part of your brand, of course!) But you do need to make sure that the your event team look the part, in keeping with the style and impression of your stand.
If your shell scheme could do with a much-needed makeover, we’re the experienced team you need to contact. We come complete with an inspirational and diverse portfolio of stunning stands for clients across all industries – to take a look, or to begin a friendly chat, simply contact us (here).