As you
might expect, here at Guardian Exhibition & Display we’ve seen more than a
few display stands in our time. This
means we understand completely how graphics can make or break a stand, with the
potential to create a truly high impact impression on event visitors.
Yet
getting it right can be tricky, especially when businesses can feel tempted to
save money on graphics and concentrate on other display aspects instead. However, the potential low impact impression you’ll create by using weak, poor-quality
graphics is one you won’t want to risk at your next event.
So grab
yourself a coffee, and read on for everything you ever wanted to know about
exhibition stand graphics.
Size matters…and placement is
important
There’s
no point commissioning a graphic designer to come up with something that boldly
represents your brand in all its glory, only for nobody to be able to see it! Try testing out your display before the
event.
(Don’t
forget to check for any typos, too – there isn’t much worse than a mistake in
two-feet high lettering that you only discover on exhibition day itself!)
Go big with your logo
“People
already know who we are,” some companies tell us, preferring to get on with
engaging potential customers at their stand rather than showcase their
logo. But they’re missing a trick. If people remember your logo, they’ll
remember you…so display it big, high,
and with as much emphasis as you can.
Colour and quality are king
Unless you
have all the professional resources to hand, don’t try and print your own
images. You’ll simply stand out amongst
your competitors for all the wrong reasons. The high quality definition that professional
design and printing brings will impress your visitors, conveying the image that
your company is just as high quality!
Colour-wise,
choose hues that work well with each-other, avoid using different shades of the
same colour, and avoid anything too abrasive or mismatched.
Be clear with your messaging
Don’t be
half-hearted, or give in to the temptation of trying to appeal to anyone and
everyone with your brand message. Keep
it light-hearted and playful, or serious and meaningful. You can’t have both…or at least we haven’t
seen any successful attempts!
If you
can get away with it, try a clever tagline or catchphrase (this could be a good
excuse for some team brainstorming in the pub!) and remember to use a clear
typeface, so all your hard work isn’t wasted on the day.
Remember that graphics tell a
story…
…and
people tend to prefer new, compelling tales than old ones they’ve already heard
many times before. Don’t be afraid to
update your graphics if you feel they’re starting to look tired.
Also
remember that your stand isn’t a brochure
Brochures
are luxurious and aspirational (well, at least they should be!). You hand your brochure to a visitor, with the
hopeful intention that they’ll pore over it later on with their drink of
choice.
By contrast,
your event stand needs to capture immediate attention, so make sure yours has a
strong focal point, with clear and friendly images that support your chosen
message.
Put your graphics in the
spotlight
After
all that effort, it would be a shame not
to really, wouldn’t it? Imagine the
dazzling impact your company could make if your stand had the right kind of
lighting…seen from across the room and completely obliterating your
competitors’ attempts to shine in the process?
Our
friendly and professional team can help you achieve all of this at your next
event, and much more besides! You’ll be amazed at how easy it can be to
create a memorable first impression that your company can be truly proud of, tailored
for any exhibition. All you need to do
to get started is contact us.
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