To buy or not to buy? That is the question…and it’s one we’re regularly asked here at Guardian Exhibition & Display, as businesses of all shapes and sizes consider their event display needs in serious detail. While we’re definitely not financial advisors, we do know a thing or two about investing in business-boosting exhibitions with an informative and memorable display stand. Seeing as more and more clients have been asking for our advice on this very subject, this week we’ve decided to put our expertise to good use with a few hints.
An opening question to consider…
The first thing we tend to ask clients who are pondering whether
to rent or buy their display stand is, how often do you actually plan to
exhibit your company at trade events?
Your answer may immediately determine your own solution to the
renting vs. buying conundrum, since if you’re only going to be appearing at one
event per year, renting would probably make more sense as you dip your toe into
the water and test out the marketplace.
However, we’ve seen that exhibiting your brand can be truly
addictive once you’ve seen all those enterprise-enhancing effects in live action! So if you’ve got a hunch that you’ll be exhibiting
more than a few times in total, then it might be worth considering an
investment in a permanent stand.
The case for buying your
stand
From our years of experience, we recommend that investing in a
permanent stand is the best option if you’re definitely going to use it for a
minimum of three times. Not only will
you benefit from owning your business display kit outright, you’ll also have
complete control over transporting, building and dismantling it yourself (with
full training provided by our professional team, should you choose us to help
you create your display magic!)
We’re not going to tell you that investing in your stand will be
inexpensive, because you get what you pay for and stand-out stand quality
doesn’t come cheap. However, you’ll own
something that is pretty much guaranteed to increase sales at trade events – which
is the proven best method to promote your brand and your business to a large
audience. In our opinion, this isn’t a
bad return on your investment, and buying your stand also has the potential to actually
save you money in the long-term.
Reasons for renting
If you’re only going to be exhibiting on an occasional basis, or
you plan on having something spectacular for one really big event, then we recommend renting as the best stand option for
your business.
As with most services, flexibility is the key word when you rent,
with the possibility of exhibiting with a totally different stand at every
exhibition you attend. You can even
change the concept and design to fit each event and target group you choose
(though we’d also recommend not being too
different at each event – after all, one of the key factors of exhibiting is
consistency, which better enables visitors to remember you!)
Renting your stand also gives you the relative freedom of not
having to transport, build and dismantle the stand yourself, as all of this
will be professionally taken care of for you.
Of course, this can turn out to be a costly exercise if you’re planning
on renting a stand every time you exhibit – which brings us full-circle to the
question we asked right back at the beginning of this piece, about how often
you plan to attend trade events.
If you’re still struggling to decide between renting and buying,
go back to that question, consider your options from there…
…and remember that our friendly and professional team are always on hand to advise. So if you’re dithering over your display needs, simply contact us (here) and let us help take the burden away!
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