Choosing your ideal event isn’t a decision to be taken lightly,
when exhibitions can be a costly business and there are a headache-inducing
amount out there to select from.
If you’ve taken heed of our blog advice up to this point, you’ll
probably already have a good idea of the events you need to get yourself noticed
at. But what about the venues
themselves, you may ask (and believe us, people often do!)
Here at Guardian Exhibition and Display, we know a thing or two
about the very best places to exhibit, having spent years helping our clients
maximise their messaging at venues all over the world. Frankly, we felt it would be a waste not to share our knowledge with you,
which is why we’ve decided to showcase some of our favourite places and help
you get to know them a little better along the way.
First off is one of our favourites, ExCeL London, a 100-acre
purpose-built super centre for high-impact events to remember.
A brief history
The name ExCeL is formed from the venue’s full title, Exhibition
Centre London (see what they did there?), and the grandly imposing venue is
perfectly positioned in the heart of London’s Royal Docks.
Opened in November 2000 as one of Europe’s largest regeneration
projects, ExCeL’s exhibition area comprises two rectangular halls of approximately
479,493 square feet each. These halls
are perfectly built for exhibitions of all descriptions, both rectangular and
column-free and each with a central boulevard for catering and information.
ExCeL was acquired in 2008 by the Abu Dhabi National Exhibitions
Company, and has been constantly evolving to accommodate the needs of its vast legions
of visitors, from the addition of London’s first International Convention
Centre, an abundance of hotels, and even a cable car line linking the venue to
the O2 Arena (yes, the same cable car line Boris Johnson got famously stuck
on!)
Notable events
Famous ExCeL attendees have included everybody from Barack Obama
to Olly Murs, and it would probably be easier to list the prestigious events
that haven’t been held there. ExCeL
has played host to the London 2012 Olympics, the G20 London Summit, national
awards ceremonies including BBC Sports Personality of the Year, and our personal
favourite – the X Factor auditions.
Trade show-wise, ExCeL is the setting for Grand Designs Live, the
BBC Good Food Show and many other renowned commercial events.
Getting there
ExCeL benefits from its incredibly easy accessibility. There is a Tube station positioned at each
end of the venue, while London City Airport is so close you could almost touch
it. Over 3,000 parking spaces at
reasonable day rates mean you’re sure to find somewhere to leave your car while
you man your stand!
Facilities
There isn’t much that ExCeL hasn’t got covered. You’ll find food to suit every taste in the
global food hall, there are over 20 on-site restaurants and there’s even an in-house
bakery. Seven versatile on-site hotels
mean your exhibition can run conveniently and comfortably for days, and the
venue is fully accessible by wheelchair users.
What else is available for
exhibitors?
We particularly love ExCeL London because as a dedicated 21st
century exhibition centre, the venue houses absolutely everything you need to
help make your stand shine. Simply bring
yourselves, your brand and your material, and you’ll find AV, WiFi, staging,
technology, charging points and a whole host of on-site services all provided.
Check out the ExCeL website to find out more: www.excel.london
Are you exhibiting at ExCeL soon, or would you like to? Wherever your preferred venue, we can help you stand out from the crowd. Simply contact us (here) to get started.
Are you exhibiting at ExCeL soon, or would you like to? Wherever your preferred venue, we can help you stand out from the crowd. Simply contact us (here) to get started.
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