We were recently on the other side of the fence attending a
show ourselves. It was a smallish local show, for local companies, helping to
promote business and trade within the Essex area. Being held at Chelmsford city
racecourse the venue was perfect for holding such an event, as the open plan
feel, created a nice flow for people attending.
Each exhibitor were only allocated a space of 2m x 2m, which
proves difficult to make a real statement, and hard for us as an exhibition
company to show off our full capabilities.
Most companies chose to use roller banners as their way to
brand their stand, when looking around the event everyone just seem to blend
together, with the stands being so close, as you were moving around the show,
it was difficult to differentiate between companies.
To help our small space stand out from others, we used an
LED lit shelving unit, TV screen and Ipad holders. Many other exhibitors
complemented our stand saying that it really set us apart from other
exhibitors.
Along with our striking stand we were giving out Gdisplay
branded cupcakes (who doesn’t love free cake) word soon got around the venue
about how good our cupcakes were (supplied by ‘Cupcakes by MrsB’) Competition
was fierce as others had chosen the cupcake route. A few exhibitors and
visitors kindly commented they were the best in show, high praise indeed.
Just making yourself that bit different, thinking outside
the box, can really make a difference when going to exhibitions. A fellow exhibitor
Rossi’s Ice Cream were at the show promoting their luxury ice cream and giving
all the visitors a free tub of their sumptuous vanilla flavoured dairy produce.
Needless to say they were a very busy stand throughout the day. The ripples of
that were felt by the stand next door, who was able to pitch to some the
waiting visitors, promoting his company.
The day was a resounding success, with us speaking to many
visitors throughout the day along with networking with many of the other
exhibitors.
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