So
you’ve bitten the bullet and booked a larger-than-usual spot at the perfect
trade event.
At
first, you had some vague plans to wow prospective clients with brilliant
branding, on-target messaging, and maybe even a coffee machine and a few chairs. But now you’re counting down the days to the
show, and you’re feeling intimidated by all that space, unsure about how to maximise it to its full potential.
Does any
of this sound familiar? If so, take
heart that in our experience, bigger can definitely be better – and with a
little help from our team, you’ll be dominating that floor space in ways
visitors just won’t be able to resist!
Start with height
A large
space combined with height = domination extraordinaire! Choose a tall stand, so that eyes are drawn
to your brand right from the get-go.
Continue with colour and clarity
You
probably don’t need us to tell you that bright colours will help create presence
and help you stand out. But the thing
is, they do – and in a larger space they’ll make even more of an impact.
However,
don’t get so carried away with colour that you forget to be clear! Your branding needs to be at the forefront
here, so make sure it’s big, bold and easily visible from a distance. If you’re using screens (something we
definitely recommend!) then make sure they’re a minimum of 55”, so they don’t
get lost in a sea of colour and branding.
You
should be aiming for all eyes to be immediately drawn to your display, and that
devastating combination of size, height, colour and clarity is the perfect
start.
Add a touch of comfort and convenience
If
you’ve got space, you’ll have the luxury of being able to add plenty of seating. Choose a mix of formal and informal, so that
whatever the conversation, there will always be somewhere appropriate for
people to sit.
If you
can, consider including a shielded meeting area for private chats (or if you
want a quick gossip about the other exhibitors!)
Make the absolute most of your space
Where
smaller exhibitors might struggle to squeeze in pieces of kit on their stand
that end up causing obstructions, on a larger stand space is your best
friend.
So eliminate
any barriers that may stop visitors from approaching you. Don’t be scared to leave some areas clear of
anything at all, allowing people to move freely around the stand and create a
buzz that others will want to be part of, too!
Brief your stand team well
A large,
visitor-attracting stand needs plenty of staff.
Make sure you’ve got enough proactive people on the day, and allocate
dedicated jobs beforehand, i.e. someone to meet and greet, another making tea,
and another to act as the fountain of all product and company knowledge.
Incorporate
plenty of time for rest breaks so your team aren’t tired, have plenty of time
to polish up their smiles, and can perform at their absolute best when chatting
to potential clients.
And finally, the practical bit
You knew
it was coming!
Don’t
think having extra space means you can stack your stand with all that extra
literature and giveaway items you’ve ordered, “just in case”. Instead, make sure you include a dedicated
storage area so that these items can be hidden, yet still accessible.
Consider
raised platforms to allow any cabling to run underneath your space and help
define it. Carpeting in different
colours will also help section out different areas on your stand.
Still
feeling unsure about how to maximise that space? We didn’t think so!
You’ll be
pleased to know that our friendly team are always on hand to answer plenty of
other event-related questions, too. When
it comes to exhibitions, there’s isn’t much we don’t know – so why not test our
knowledge by getting in touch (here).
