Tuesday, 19 July 2016

Standing out from the crowd

We were recently on the other side of the fence attending a show ourselves. It was a smallish local show, for local companies, helping to promote business and trade within the Essex area. Being held at Chelmsford city racecourse the venue was perfect for holding such an event, as the open plan feel, created a nice flow for people attending.

Each exhibitor were only allocated a space of 2m x 2m, which proves difficult to make a real statement, and hard for us as an exhibition company to show off our full capabilities.
Most companies chose to use roller banners as their way to brand their stand, when looking around the event everyone just seem to blend together, with the stands being so close, as you were moving around the show, it was difficult to differentiate between companies.
To help our small space stand out from others, we used an LED lit shelving unit, TV screen and Ipad holders. Many other exhibitors complemented our stand saying that it really set us apart from other exhibitors.

Along with our striking stand we were giving out Gdisplay branded cupcakes (who doesn’t love free cake) word soon got around the venue about how good our cupcakes were (supplied by ‘Cupcakes by MrsB’) Competition was fierce as others had chosen the cupcake route. A few exhibitors and visitors kindly commented they were the best in show, high praise indeed.

Just making yourself that bit different, thinking outside the box, can really make a difference when going to exhibitions. A fellow exhibitor Rossi’s Ice Cream were at the show promoting their luxury ice cream and giving all the visitors a free tub of their sumptuous vanilla flavoured dairy produce. Needless to say they were a very busy stand throughout the day. The ripples of that were felt by the stand next door, who was able to pitch to some the waiting visitors, promoting his company.
The day was a resounded success, with us speaking to many visitors throughout the day along with networking with many of the other exhibitors.

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