Monday, 11 February 2013

We help launch the new Sahara Force India F1 car

We were asked by our client The Sahara Force India F1 team, to help put a splash of colour into a very grey, drab conference room at the brand new wing at the Silverstone race track.

Force India were using the room to hold a media conference launching their new VJM06 race car. The team wanted to brighten up the room by producing giant prints carrying images of the Force India car. We were presented with task of coming up with a solution that was both quick to erect, seamless, re-useable and cost effective.

Upon surveying the room we deduced that the bi-folding doors used to separate the room  would be a perfect place to hang some large scale Fabric prints. Silverstone have recently spent millions of pounds developing a fantastic new media and conference centre and the bi-folding doors in question were extremely expensive bespoke Italian made room dividers, whatever we used to hang the fabrics could not in any way damage the huge grey doors.

After weeks of sourcing and testing various adhesives we came up with a solution that would stick to the surface of the doors and then come down without leaving any residue or marks. Our fitting team went along the afternoon before the launch to hang the giant 3.5 x 3m prints and to everyone relief the prints stuck perfectly to the surface and after the event the client was able to remove the fabrics with little fuss and no damage whatsoever to the Italian crafted doors.

We wish the Sahara Force India the best of luck for the forthcoming season and we thank them for their kind testimonial below –

"Many thanks to all the Guardian Display team for your help, the event was a great success and the fabric banners were a superb feature to the room!"

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